One of the keys to a successful PowerPoint presentation is to have a solid outline from which to build your slides off of. A good outline provides you with a direction and a clear idea on the information you will present. The thing with PowerPoint is that it can be a bit tough to actually create an efficient outline. No need to worry however, as you can create it in Word first and then import it to PowerPoint, which will then automatically create the slides for you.

Here's how to use Word to create a PowerPoint presentation.

How does this work?

The idea here is to use Word to establish the outline and basic text of a PowerPoint presentation. This outline can then be opened in PowerPoint and converted into slides. The way the program does this is through the use of heading styles in Word. Assigning a different heading style (we'll explain how below) will create the outline of your presentation. For example, Heading 1 will be the title of each slide, while Heading 2 becomes the text.

There are two ways you can create an outline. Here's both:

Using Outline view

1. Open a new Word document.
2. Click on View in the menu bar and select Outline.
3. Type your outline - enter the title of each slide, hit Enter to create a new entry. You can also enter the text in the slide under each title.
4. Select each line and hit either Promote or Demote (they look like the indent text buttons, and are located in the Outline menu bar).
5. Click on File and Save As when you have finished the outline.
6. Name the file and under the Format section select Rich Text Format (.rtf). You can also just save the document as a normal Word File, but saving as a .rtf file will ensure that PowerPoint can read the outline properly.

Using Heading styles

1. Open a new Word document.
2. Enter your outline. The best way to do this is to enter the slide title, hit enter and insert the body/bullet points. Don't leave empty spaces as these may be read as empty slides.
3. Highlight the first title and look at the main ribbon for the Styles section. Press the down arrow beside the box that says body and select Heading 1.
4. Highlight the related body text (if any) and press Heading 2. This should be just below the Heading 1 option above.
5. Repeat for the rest of the slides.
6. Click on File and Save As when you have finished the outline.
7. Name the file and under the Format section select Rich Text Format (.rtf). You can also just save the document as a normal Word File, but saving as a .rtf file will ensure that PowerPoint can read the outline properly.

Creating the presentation

When you are ready to create the presentation you can:

1. Open a new PowerPoint presentation.
2. Create the title slide and in the navigation bar (left side of the window), click on it.
3. Click on the gray arrow beside New Slide which is located in the Home bar, under the Slides section.
4. Select Insert Slides from Outline.
5. Locate the outline file you saved and double click on it.

The slides should automatically be created below the title slide. If you didn't apply any formatting to the text, it will likely show up in a slide on the left-hand side with no spacing. You will have to go in and edit it.

By creating an outline in Word first, you can cut down the time needed to format and edit slides in PowerPoint. Of course you will have to edit the slides and add color, themes, images, etc. But, this should help you create more professional presentations.

If you are looking for more tips on PowerPoint, Word or any of the other Office programs please contact us today.

 

While being one of the most useful business tools ever invented, email can also be a hinderance. Because of its generally open nature, when anyone can get an email address, criminals have taken their operations online in the form of email frauds or scams. This can be a big issue for business owners, and knowing how to determine if an email is legitimate or not is important.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

If you were to ask business owners or managers the number one program they use on a regular basis, many would probably say the spreadsheet. This versatile program helps managers and owners keep track of various information but some spreadsheets can reach such massive sizes that they become unwieldy. Excel has a function that can help you easily pull data from a large spreadsheet - the pivot table. While useful, the pivot table isn't perfect and will usually require a some formatting.

Here's four ways you can modify Excel 2013 for Office 365's pivot tables to meet your needs.

Make your tables look good

When you first create a new pivot table you may notice that the numbers aren't formatted properly, or the table didn't pull the format from the base spreadsheet. They may have too many decimal places, or are lacking currency figures. You can make edit this by:

1. Selecting any of the numbers in the Value field.
2. Clicking on the Analyze tab from the tabs above the table.
3. Pressing on Field Settings in the Active Field group.

This will open the Field Settings panel and allow you to edit the whole Value field, which means that if you change numbers, location, etc, the formatting will stick. Pressing Number Format will bring up the Format Cell window where you can apply numbers, currencies, decimal places, etc. Pressing Ok will apply the formatting you have selected to the whole field.

You can also apply color schemes or styles by pressing the Design tab and selecting the theme that looks good to you. This will not usually change the layout, just the color and style.

Change the name of the table and fields

If you are going to be sending the table to clients or colleagues, you may want to change the name of the table and fields to something a little more user-friendly. You can change the names by:

1. Clicking on the cell/name you would like to change.
2. Pressing on the Analyze tab.
3. Looking at the Active Field area of the Analyze tab and double clicking on the cell's name. You can also click on the box beside Pivot Table Name if you want to change the table's name.
4. Entering a new name.

Add gridlines for easier viewing

If you need to separate the information in the cell, the easiest thing to do is to add gridlines. This can be done by:

1. Clicking on a cell in the table
2. Selecting the Design tab and choosing any style aside from the first one.
3. Looking at the PivotTable Style Gallery and ticking the box that says Banded Rows.

Change blanks to 0s

There may be an issue where the data that's used to create the table leave blank spaces when they should be 0s. This isn't a big deal, but it would be a good idea to ensure that, for consistency, blank cells are represented as a 0, especially if other related cells are numbers. You can force Excel to fill blank cells with a 0 by:

1. Right clicking on the table.
2. Selecting Options followed by Layout & Format in the pop-up window.
3. Entering 0 beside the box that says For empty cells show
4. Pressing Ok.

Excel and the pivot table bring some excellent functionality to the spreadsheet, and having a properly formatted pivot table could go a long way in ensuring the information shown is easier to read. If you would like to learn more about how Excel or any of the other Office 365 programs can help, please contact us today.

Myths have always been a part of human culture, and can be found in nearly every aspect of life, including the computer. One of the larger computer-based myths revolves around malware, more specifically the virus. Many users are familiar with the concept but have a tough time distinguishing between what is true and what isn't. Are you one of them?

Here are five common myths about viruses that confuse people, and the truths associated with them. Before we delve deeper it would be a good idea to explain what a virus is.

A virus is a computer program that infects a computer and can generally copy itself and infect other computers. Most viruses aim to cause havoc by either deleting important files or rendering a computer inoperable. Most viruses have to be installed by the user, and usually come hidden as programs, browser plugins, etc.

You may hear the term malware used interchangeably with virus. Malware is short for malicious software and is more of an umbrella term that covers any software that aims to cause harm. A virus is simply a type of malware.

Myth 1: Error messages = virus A common thought many have when their computer shows an error message is that they must have a virus. In truth, bugs in the software, a faulty hard drive, memory or even issues with your virus scanner are more likely the cause. The same goes with if your computer crashes, it likely could be because of something other than a virus.

When you do see error messages, or your computer crashes while trying to run a program or open a file, you should scan for viruses, just to rule it out.

Myth 2: Computers can infect themselves It's not uncommon to have clients bring their computers to a techie exclaiming that a virus has magically appeared on the system all by itself. Despite what some may believe, viruses cannot infect computers by themselves. Users have to physically open an infected program, or visit a site that hosts the virus and download it.

To minimize the chance of being infected you should steer clear of any adult oriented sites - they are often loaded with viruses, torrent sites, etc. A good rule of thumb is: If the site has illegal or 'adult' content, it likely has viruses that can and will infect your system if visited, or files downloaded from there.

Myth 3: Only PCs can get viruses If you read the news, you likely know that many of the big viruses and malware infect mostly systems running Windows. This has led users to believe that other systems like Apple's OS X are virus free.

The truth of the matter is: All systems could be infected by a virus, it's just that the vast majority of them are written to target Windows machines. This is because most computers run Windows. That being said, there is an increasing number of threats to OS X and Linux, as these systems are becoming more popular. If this trend keeps up, we will see an exponential rise in the number of viruses infecting these systems.

Myth 4: If I reinstall Windows and copy all my old files over, I'll be ok Some believe that if their system has been infected, they can simply copy their files onto a hard drive, or backup solution, reinstall Windows and then copy their files back and the virus will be gone.

To be honest, wiping your hard drive and reinstalling Windows will normally get rid of any viruses. However, if the virus is in the files you backed up, your computer will be infected when you move the files back and open them. The key here is that if your system is infected, you need to scan the files and remove the virus before you put them back onto your system.

Myth 5: Firewalls protect networks from viruses Windows comes with a firewall built into the OS, and many users have been somewhat misled as to what it actually does, and that firewalls can protect from viruses. That's actually a half truth. Firewalls are actually for network traffic, their main job is to keep networks and computers connected to the network secure; they don't scan for viruses.

Where they could help is if a virus is sending data to a computer outside of your network. In theory, a firewall will pick up this traffic and alert you to it, or stop the flow of data outright. Some of the bigger viruses actually turn off the firewall, rendering your whole network open to malware attacks.

What can I do? There are many things you can do to minimize the chances of infection. The most important is to install a virus scanner on all of your systems, keep it up to date and run it regularly. But a defensive strategy like this isn't enough, you need to be proactive by:

• Not installing programs from sources you don't know or trust
• Being weary of any program that asks you for your password
• Not installing any browser add-ons or plugins suggested by websites. Instead, download them from the browser's app store, or the developer's website.

If you are worried about the security of your systems and network, call us today. Our team of security experts can work with you to provide a plan that will meet your needs.

Think back to the last time you received an important email, only to be confused or unsure of what exactly the sender wanted. Emails like these have become near commonplace, and can negatively influence our productivity. There are a number of things you can do to mitigate this however, the most important revolves around writing good emails.

Here's six tips that can help ensure that the emails you send get your message across. By writing quality emails, you could see your productivity increase as you will have more time to do your work instead of clarifying sloppy emails.

1. Have a clear decision or action 99% of the emails you send are to ask someone to take an action, make a decision, reply etc. So, before you write any email pause for a minute and ask yourself: Why am I writing this and what do I want the recipient to do with this email?

If you can't provide a clear answer to these two questions, you may want to try contacting the recipient through another medium, or take some time to think and come up with an answer.

2. Write it backwards Once you know why you are writing your email, the actual writing becomes a lot easier. Because you will most likely be asking the recipient to do something, why not start with the request. Simply write down, in clear English, what you want done.

It's important to be as clear and direct as possible to avoid any confusion and potential follow up emails that will distract you. Once you have stated what you want, then you can provide justification to your request, or background information.

The reason this works is because many business owners/managers/employees are busy, they don't have time to read a whole report's worth of information that ends with a request. Most of the time they will just skip to the end anyways, so why not put the most important part - the action that you want them to take - at the beginning.

3. Use lists Many poorly written emails aren't actually poorly written. They are just formatted in an inefficient manner. In most English classes, students are taught to develop their ideas or arguments through logical paragraphs, while having only one point to each paragraph. Pause for a minute and think: If you get an email asking you to make a decision on what product to buy with five paragraphs each talking about a benefit or reason, would you actually read the whole email? Chances are the answer is no.

To be more efficient, break your ideas/reasons/arguments into a list. You can usually summarize the majority of main ideas of each paragraph into a single sentence. This makes them easier for you and the recipient to read.

4. KISS We don't mean you should kiss your monitor. In this context, KISS stands for Keep It Simple and Straightforward. You shouldn't have long essays or arguments with lots of padding. Get to the point immediately and provide the essential information.

If you find yourself writing an essay or long report, email is not the medium you should be using. Instead put your thoughts into a word document that you attach to the email. In the email itself put a brief overview along with the most important points and tell your recipient to check the attachment for more information.

5. Have a relevant subject line The subject of your email is like the title of a report or news article. Without a solid subject, the chances of your email being opened and read are low. It would be a good idea to write your whole email first, then the subject.

A good subject line can A) Interest the recipient enough to get them to open it and B) Provide enough insight so the reader can infer what you want. If you look over a subject line of an email you are about to send and see that it doesn't make sense or reference the email itself, it would be a good idea to re-write it.

6. Proofread everything This may make sense now, but we are all guilty of writing an email and pressing send without reading the content over. Once you hit send, the damage is done, you won't be able to get the email back. That's why it's a good idea to read over your email after you finish.

You should look for any obvious spelling and grammar errors along with ensuring that the content makes sense. If you think it's ok, then you can probably go ahead and send it. If you are the least bit hesitant, walk away from it for a few minutes then come back and read over it again. You will likely be able to see a couple of changes.

There are many options at your disposal that allow you to enhance your and your company's productivity. Contact us today to see how our systems can help.

Most small to medium businesses operate on razor-thin margins, with managers and owners on the lookout for ways to minimize costs in hopes of maximizing the bottom line. There are many ways to cut costs, and one area to look at could be your technology. As you likely know, technology isn't cheap, but there is always a way to keep expenses down.

Here are five ways you can reduce IT spending.

Backup everything If your business is like most other small to medium companies, the majority of your important files are located on one server or maybe a couple of computers. Technology doesn't last forever and the machine where you have your data stored on will eventually stop working.

When it does, you will have to replace it, and your files that were on it could be lost. The cost to recover them will be high. To minimize this risk, you should invest in a solid backup platform that runs on a regular basis.

Yes, this will cost money now, but would you rather have a copy of your systems and data from Yesterday which can be easily implemented when you have a problem, or would you like to pay to maybe recover year's worth of data? Backups will save you costs in the long-run, not to mention the stress they will help you avoid.

Have a strict anti virus policy The idea that your employees won't download programs or browser extensions simply because you tell them not to is like telling a child not to eat candy; they are still going to do it. By simply having computers and devices accessing the Internet through your network, you are at risk. If your systems are hacked or infected, you can face lost data, high recovery costs or worse.

How do you minimize the chance of malware infections and the risk of being hacked? Antivirus software and security solutions installed on every computer that can be run from one machine are your answer. This makes it easier for you or your IT partner to ensure all of your systems' antivirus software is up to date and scanning when it should be. This will minimize the chance of infection and keep costs down.

Document everything As your company grows, you will start to use more technology. Over time, it will need to be replaced, and you likely won't be able to afford replacing all your systems at once. This means that you will have to track down the systems, software, etc. that need to be replaced; which will take time and cost you money.

If you take steps to document all of your systems, computers, software, etc.; where it's located; when it was implemented; who is in charge of it, etc., you will be able to track things down quickly when needed, thus managing your systems better. This time saving measure will cut your costs.

Look into a CRM/ERP/HRM solution There are so many software solutions out there that can help you plan and run your operations. If you've been tracking employee data or planning using a simple spreadsheet, you could be getting more out of a tailored solution.

Solutions like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or even Human Resources Management (HRM) can help you spot hidden costs or even plan more efficiently, which will reduce costs well into the future.

Look for fixed-price solutions A major problem with all technology related systems is that predicting costs is nearly impossible. You simply don't know when/if an important piece of hardware will fail. This becomes even harder if you don't have expertise in tech.

One of the best ways to save money on IT costs is to outsource. Almost every IT provider offers flat-rate services that cover your systems and can ensure you maximize your IT investment. This makes budgeting for IT easier, as you know what your monthly costs will be. You can then focus on your business, and over time will see a decrease in IT costs.

If you are looking to cut your IT expenses, why not contact us. We may have a solution that will ease the budget burden.

Congressional hearings on mobile health-care application regulation suggest the future is bright for this technology, say mHIMSS executives Tom Martin and David Collins.

The hearings, held March 19-21, considered the importance of allowing innovation to flourish vs. the importance of regulation for patient safety.

Discussed in the hearings were the dangers of strict FDA oversight and the potential threat of Obamacare taxes on apps—concerns that were dismissed by most witnesses.

According to Martin and Collins, "While a few developers are waiting on the FDA’s final medical app guidance before submitting apps to the market, many developers are bringing innovative products to market, and venture funding for healthcare startups is at an all time high."

Moreover, although a very small segment of the app marketplace could be subject to the excise tax on medical devices, most app categories would not, say Martin and Collins.

This likely gives app developers the confidence to bring new apps to the market, and that could lead to an explosion if mobile health-care technology.

The main way users interact with Facebook is through their News Feed. It shows what their friends are sharing, videos to watch, what companies you have liked are sharing, etc. Despite other changes to the layout, the News Feed has generally remained unchanged. Until now that is, Facebook has recently announced multiple changes to the News Feed.

Here's an overview of the new changes introduced in Facebook's News Feed overhaul.

Bigger, more engaging content The biggest, most obvious change is that the new News Feed is wider. That's because the menu bar that traditionally has taken up the left-hand side of the window has been more or less removed. It's now a hovering bar that can collapse to the left-side of the screen. If you've seen the recent Android and iPad/iPhone layout, where you can press a button to see your friends menu, it's similar to that.

Because of the new layout, the content shown on the feed is now larger. This means larger images, news stories, events and maps. To better take advantage of this, it is recommended that any images you upload to your profile be around 600X600 pixels - no smaller than 200X200 pixels.

There is another change that could pose useful: When a friend or local business appears on a user's wall, they will see the entire Timeline badge and location if they have allowed it.

New feeds To get the most out the new layout, Facebook has also introduced a number of new News Feeds to explore. Before we get into the new feeds, it would pay to talk about how Facebook has become smarter. Over time, as you comment on posts or share items, Facebook will start to show recommendations based on your past activity. For example if you are sharing news about cloud storage, you will begin to see suggestions around other cloud storage posts, articles or programs that could interest you.

This new layout comes with a few different feeds that can help filter the content you see. The announced feeds are:

• Music - Shows you posts related to the music you listen to. This likely won't be the most useful for the majority of companies out there.
• Photos - Displays only photos that have been uploaded by friends or pages you like. This could be important, especially if you have a visual based profile e.g., restaurants. Because of this new feed, it would be a good idea to ensure you are sharing high-quality images.
• Following - The latest news and information from Pages that you have liked. This feed could be quite interesting to companies, as it only shows Facebook Pages. What this means for most Page owners is that they had better be sharing good content, as they just became more visible.
• All Friends - Shows the traditional News Feed namely everything your friends and Pages you have liked are sharing and commenting on.
• Close Friends - This is a bit of a dangerous view for companies, as it will only show information posted by their friends. All business and ad-related content is not shown.

The same views across all platforms Finally, Facebook has noted that with this new layout, the News Feed will be the same across all devices. No more looking at a completely different News Feed on your phone or tablet. This is a good move, and should increase your company's exposure over time.

If you access Facebook on your mobile phone - Android or iPhone/iPad - you have likely seen the new changes, as the apps were updated in mid March and included the new mobile version of the News Feed. The company started rolling out the new layout on March 7 and has noted that the change will take place over a couple of months. Some lucky users may even have it now.

Looking forward to the new changes? Or, perhaps you are a little apprehensive? Why not contact us today to see how we can help you get the most out of any change Facebook introduces.

What exactly is data? Many define it as a set of values that belong to a set of items. Essentially, data is all around us, and we use it on a daily basis. Data, by itself is largely useless - think of the last time you saw a spreadsheet without any labels. But through the use of tools that help us analyze, interpret and manipulate data, we are able to turn it into something useful: Information. The question is, what are the useful data analysis tools?

Here's a brief overview of five data analysis tools that you could use in your business.

BigML

One of the more common uses of data is to help a business manager make predictions. We all know predictions are among the hardest things to do. Enterprises hire staff and invest in systems solely with the aim of making predictions. If you're a small business, you likely don't need expensive software that is hard to use.

Enter BigML. How it works is you define and upload a set of data and format it. BigML will then take that data, help you to create a prediction model which you then can apply 'what-if' variables to and have it generate predictions. The site runs on credits; you pay for a set amount of credits and each part of the process - dataset, model and prediction - is worth a certain amount of credits. Prices start at around USD$6.50 for credits, which gives you 10MB of data, 5MB worth of models and 10K predictions based on this data.

Wolfram|Alpha's Facebook Reports

WolframAlpha is a search engine that collects data and uses algorithms to interpret it. One feature of this site is that you can develop reports, one of the more useful being Facebook Reports. You can access the report feature by clicking here. Alternatively, you can go to the WolframAlpha website and search for Facebook.

This report provides users with a glimpse into their Facebook Page's information. It provides you with information on who are the most active posters, how many shares/likes, etc. you get and other useful information in easy to read charts and graphs. The key here is that the report can show you how customers access your Page and where they come from. You could use this information to see what posts users liked and didn't like, and provide more engaging content.

The basic version of the report is free. More advanced controls and data analysis is available for USD$4.99 a month.

Many Eyes

Many Eyes is a data analysis and visualization tool developed by IBM Research. If you already have data sets then you can upload them to the website and use one of the many different visualization tools to create charts, graphs, etc.

A cool feature of this site is that it has the ability to analyze written documents. Say for example you are writing new content for your website, you can copy and paste the content and get a visual representation of the words you use, how you connect words, etc. If you have a set of keywords you would like to use for SEO and search purposes, you can manually compare them with the visualization. If you notice that an important keyword is missing, or not represented enough, you can go through and re-write the copy a bit.

Best of all, it's free.

Tableau Public

If you have an idea about Business Intelligence, or have worked with data on a regular basis and have sets that are structured, Tableau Public is probably the most powerful free analysis tool available for small businesses.

While powerful, it isn't the most user-friendly of options. To get the most out of this program you are going to need to know the basics behind data analysis. If you feel comfortable with the basics, you'll be creating dashboards, charts, interactive graphs, maps, etc. that look great and can be embedded on your blog or website. Oh yes, did we mention it's free?

Excel

Big data is all the rage these days, it's hard not to hear techies and data specialists talk about it. While it is an important part of many large businesses' data analysis practices, the truth is many small businesses don't need big data just yet. If you have simple data you need to analyze e.g., how many hours have your five employees worked this month? Why not stick with simple spreadsheets like Excel or Google Spreadsheet.

As long as you have data entered in a logical way, you can easily create graphs and charts that can help you visualize and analyze your data.

If you would like help establishing a system that can help you track and analyze your data, please contact us today, we may have a solution that works for you.